Hi there! We’re Tineke, David and Bacchus: the founding family behind Smoofl.
When Bacchus joined our family in 2016, everything felt like we were welcoming a furry baby. That was until we walked into the pet shop.
With backgrounds in design, Belgian chocolate and beauty, we were used to products that are carefully made, nicely presented and a pleasure to choose. But in the pet snack aisle, we found either plain plastic bags with stickers or brightly coloured, artificial treats. None of them matched how we saw our dog: as a dear family member.
So we started experimenting at our kitchen table. From day one, our goal was simple: turn everyday dog treats into little moments of joy you actually want to share.
Two years later, Smoofl was born.
TREATS FOR EVERYDAY NEEDS
Today, Smoofl has grown into different kinds of treats for different everyday needs.
We make light treats for everyday treating, functional treats with added benefits, and cooling treats for warmer days.
Whatever the need, we always come back to the same idea: a treat should be good for the dog and enjoyable for the person giving it.
That’s why we care about the recipe, the ingredients, the shape, the smell, the colour and the pack it comes in.
Good to get. Fun to feed.
FROM BELGIUM TO THE WORLD
What started at our kitchen table has come a long way. Today, Smoofl treats are enjoyed by dog families in more than 20 countries.
But growing hasn’t changed the way we want to do things. We still develop and make our treats here in Belgium, and we still believe the little moments matter.
Let’s Smoofl, my friend.
MADE IN OUR OWN ATELIER
We don’t just design our treats. We make them ourselves, in our own atelier in Belgium.
That means we can develop our own recipes, work in small batches and pay attention to the little details that make a treat feel different.
We also work together with a local social workplace team, creating meaningful work for people with disabilities.
For us, making the treats ourselves is an important part of what Smoofl is.
Hi there! We’re Tineke, David and Bacchus: the founding family behind Smoofl.
When Bacchus joined our family in 2016, everything felt like we were welcoming a furry baby. That was until we walked into the pet shop.
With backgrounds in design, Belgian chocolate and beauty, we were used to products that are carefully made, nicely presented and a pleasure to choose. But in the pet snack aisle, we found either plain plastic bags with stickers or brightly coloured, artificial treats. None of them matched how we saw our dog: as a dear family member.
So we started experimenting at our kitchen table. From day one, our goal was simple: turn everyday dog treats into little moments of joy you actually want to share.
Two years later, Smoofl was born.
TREATS FOR EVERYDAY NEEDS
Today, Smoofl has grown into different kinds of treats for different everyday needs.
We make light treats for everyday treating, functional treats with added benefits, and cooling treats for warmer days.
Whatever the need, we always come back to the same idea: a treat should be good for the dog and enjoyable for the person giving it.
That’s why we care about the recipe, the ingredients, the shape, the smell, the colour and the pack it comes in.
Good to get. Fun to feed.
FROM BELGIUM TO THE WORLD
What started at our kitchen table has come a long way. Today, Smoofl treats are enjoyed by dog families in more than 20 countries.
But growing hasn’t changed the way we want to do things. We still develop and make our treats here in Belgium, and we still believe the little moments matter.
Let’s Smoofl, my friend.
MADE IN OUR OWN ATELIER
We don’t just design our treats. We make them ourselves, in our own atelier in Belgium.
That means we can develop our own recipes, work in small batches and pay attention to the little details that make a treat feel different.
We also work together with a local social workplace team, creating meaningful work for people with disabilities.
For us, making the treats ourselves is an important part of what Smoofl is.