Privacy & Cookie Policy

Last updated: September 2026

This Privacy & Cookie Policy explains how PAWESOME BV, trading under the Smoofl brand, processes personal data when you visit smoofl.com, contact us or place an order through our webshop.Daar kan je linken naar de GBA. Ik zou het oude volledige adres/telefoon van de GBA niet hardcoden als dat niet nodig is; een officiële link veroudert minder snel.Cookies are small bits of text sent by our servers to your computer or device when you access our services. They are stored in your browser and later sent back to our servers so that we can provide contextual content. Without cookies, using the web would be a much more frustrating experience. We use them to support your activities on our website. For example, your session (so you don't have to login again) or your shopping cart.
Cookies are also used to help us understand your preferences based on previous or current activity on our website (the pages you have visited), your language and country, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

1. Who is responsible for your data?

The data controller is:

PAWESOME BV

Rue Picard 7/100
1000 Brussels
Belgium

Company number: 0654.916.185
VAT number: BE 0654.916.185

Email: hello@smoofl.com

2. What personal data do we process?

Depending on how you use the website, we may process information such as your name, billing and delivery address, email address, telephone number, order and purchase information, payment status, correspondence with us, account information and technical information about the use of our website.

We do not receive or store your full payment-card details when payments are processed by an external payment provider.

3. Why do we process your data?

We process personal data where necessary to:

Process and deliver your order

This includes payment administration, order confirmation, delivery, returns, refunds and customer service. The legal basis is the performance of our contract with you.

Comply with legal obligations

We retain and process certain transaction, invoice and accounting information where required by tax, accounting, consumer or other applicable laws.

Answer questions and provide customer service

When you contact us, we use the information you provide to answer and follow up on your request. Depending on the context, this is necessary to perform a contract or based on our legitimate interest in providing customer service.

Send newsletters and marketing emails

Where consent is required, we send marketing communications only after receiving your consent. You can unsubscribe at any time using the link in the email or by contacting us.

Where applicable law allows us to communicate with existing customers about similar Smoofl products, you can always object or unsubscribe.

Understand and improve our website

We may use analytics technologies to understand how visitors use the website. In Belgium, non-essential analytics cookies are activated only after the required consent has been given.

4. Who do we share personal data with?

We share personal data only where necessary with service providers involved in operating Smoofl, such as:

webshop, hosting and business-software providers such as Odoo; payment-service providers; delivery and logistics providers; email and newsletter providers; professional advisers and accounting providers; and analytics or advertising providers where you have given the required consent.

These providers may process personal data only for the purposes for which they have been engaged, subject to applicable contractual and legal safeguards.

We may also disclose information where required by law or by a competent authority.

5. International transfers

Some service providers may process personal data outside the European Economic Area.

Where this happens, we use a legally recognised mechanism for the transfer of personal data, such as an adequacy decision or appropriate contractual safeguards, where required.

6. How long do we keep your information?

We keep personal data only for as long as necessary for the purpose for which it was collected.

Order, invoice and transaction information is retained for the periods required by applicable accounting and tax legislation.

Customer-service correspondence is retained for as long as reasonably necessary to deal with the request and any related follow-up or dispute.

Newsletter data is retained until you unsubscribe or otherwise withdraw your consent, subject to a limited record being kept where necessary to respect your opt-out.

Cookie retention periods are listed in the cookie section below.

7. Your rights

Subject to the conditions of applicable data-protection law, you may have the right to access your personal data, correct inaccurate data, request deletion, restrict processing, object to certain processing, receive certain data in a portable format and withdraw consent at any time where processing is based on consent.

To exercise your rights, contact hello@smoofl.com.

We may ask for information necessary to verify your identity before acting on a request.

You also have the right to lodge a complaint with the Belgian Data Protection Authority.

8. Cookies

What are cookies?

Cookies and similar technologies are small files or identifiers used by websites to remember information about a visit.

Smoofl uses strictly necessary cookies to operate the webshop and, with your consent where required, optional cookies for purposes such as analytics or marketing.

Essential cookies

Essential cookies are necessary to provide functions you request, such as maintaining your shopping cart, securing the website or remembering basic website preferences.

These cookies do not require consent, but we still explain their use. 

Optional cookies

Optional cookies are activated only after the required consent has been given.

Depending on the services enabled on smoofl.com, these may include:

Analytics

Used to understand how visitors use the website and improve its performance.

For example, if Google Analytics is enabled: _ga, _gid, _gat and related Google Analytics cookies.

Marketing and advertising

Used only if advertising or campaign-measurement services are enabled and you have consented to them.

Interaction history

Odoo may use cookies such as utm_source, utm_medium and utm_campaign to understand how visitors reached the website.

Cruciaal: ik zou de definitieve cookie names en durations pas invullen na een live cookie audit van jullie nieuwe domein. Odoo zegt zelf expliciet dat de automatisch aangemaakte policy moet worden aangepast voor cookies die je zelf toevoegt.

Your cookie choices

When you first visit smoofl.com, you can choose whether to allow non-essential cookies.

Non-essential cookies are not placed before the required consent has been given.

You can withdraw or change your cookie choice at any time via Cookie settings in the website footer.